A career in saree
designing is quite demanding but lucrative too. Saree industry is booming like
anything and if you prefer a career in it you need to think out of the box. You
can go ahead with the following to make things easy .
Create An Online
Presence :
Its best to create
your online presence from the beginning. Social media is an amazing platform to
create your online presence especially when you are starting off. Simultaneously
you can start a blog and start blogging as and when you learn something new
about the subject. This gives you an edge over your competition and you might get
customers or perhaps an internship with a good design house or you may even
land up with a job.
Have an
understanding about the trends :
Sure enough, when
it comes to sarees what our grandma wore some 50 years back can still be adorned
and made into a style statement. Nonetheless knowing what the present trend is
can take you a long way. For example, if ruffle sarees are making a trend come
up with variations of ruffles in the saree. Make it a little more appealing to
your target market by teaming your sarees with jeans, crop tops etc . Do some
great photoshoots . You can get the help of your friends to do the shoots for
the start. A basic phone with the camera
is good enough: technology has improved so much – you can edit the pictures to
make it look clear and neat .
Conduct Fashion
Shows & Events :
Once you make a
collection of 10 to 15 sarees, do get in touch with event collaborators . There
would be many events and shows coming up in your city, offer to collaborate
with them to showcase your sarees for free. You could use these shows to
highlight your brand presence . But opt for events that pertain to your niche –
for example, women’s association events, family shows, beauty contests etc
.
Conduct
Exhibitions or Pop -Up Shows :
Two or three of
you could join and start exhibiting your products wherever possible. For
example, you could start exhibiting in apartments ( generally the pricings
would be economical ), in malls, or other events that’s related to your niche.
When customers purchase your products use their testimonials in your website, blogs,
and social media profiles. Testimonials can help immensely to improve your
sales and brand presence. Make sure you collect their email ids and if they
prefer their phone numbers too !
Nurture Your
Customers :
Now that you have
email ids of your customers, start nurturing them with informative content. Do
not keep spamming them with your mails but do send it out on regular intervals
with great content. Every now and then you could inform them about your new
collection . This way you are in touch with all of your customers – you never
know, they might turn out to be your lifetime clients. Periodically keep asking
them in form of surveys or quizzes as to what type of sarees they prefer, what
are their pains points and create solutions around those pain points .
Look Out for
Internships :
Taking an
internship with a good design house can bring in huge benefits. Sometimes they
might even offer to pay you ( might not be an attractive pay) and you can learn
a good deal about how the design industry works. Simultaneously keep honing
your skills . Any new skills that you learn, implement it and show it to the
world. Learn as much as you can : the best advice I can ever give is : NEVER
STOP LEARNING !
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