Garnier Fructis, one of India’s leading hair care brands, has named actor Alia Bhatt as the new face of Garnier Fructis in India. This is the first time that the brand has signed on a brand ambassador in India. In this exclusive digital launch, Alia reveals that she is the new Garnier Fructis Brand Ambassador through a digital film conceptualized and produced by digital marketing agency FoxyMoron; where she recalls her favorite hair memories and the importance of her hair.
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